Improving a complex document processing publishing flow.

A retail company seeks to reduce the time it takes to process requests for in-store marketing materials while reducing paperwork and inefficiencies.


Complex Document Process

In the current process, users had to use a variety of sources and methods to initiate and manage a request. This resulted in time delays and project management inefficiencies.

Key Focus Areas

Project Management

Manage the UX process, create agile project timelines.

User Stories

Collaborate with dev to create user stories.

User Personas

Create simple personas to help drive design.

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A project tracking tool provided a single source for the creation and processing of all inputs and outputs.


Better project tracking improved user satisfaction and cost efficiencies. Task flow inputs and outputs were reduced an estimated 52%, which resulted in less paperwork and processing.

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